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$107 for a Yoga Mat?!

AKA, “Are You Insane?!” Well…no. Let me explain why they cost $107 AND why you still need one even at that price… Our CEO, Joleen, on our Frida Kahlo She Brings It to the Canvas yoga mat and our 112-year-old maple floors… Unlike our competitors, we don’t crank out generic yoga mats by the thousands (or tens of thousands or hundreds of thousands). We’re a small, family-run business and we print each mat individually to order — custom made exclusively for you. We simply don’t have the same economies of scale as big-name yoga brands or big-box retailers and, truth be...

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Our Origin Story…

Hi there. My name is Joleen Emery, and I’m the founder and CEO of Big Raven Yoga. A lot of people have been asking me how Big Raven Yoga came to be — what our “superhero origin story” is, if you will. Well…let me tell you a story… The first thing to know about me is that I. Am. A Yogi. And I have been for 15 years, both as a practitioner and as a teacher. My life is built around my yoga mat. It’s the foundation of my life. No matter what else is going on — work, travel, family — I...

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Why We Hide Our Logo

For the past 15 years my yoga mat has become the place where I can freely express myself. It serves as my foundation. It’s the geographic boundary inside of which I can stretch my mind — and body, literally — and practice being deliberate and non-judgmental.

However, I’ve found myself becoming increasingly distracted by labels and logos on the mats of fellow yogis. I find myself snapping to quick judgements about how much this or that cost, wondering why people waste their money on low-quality mats, or even noticing something unique and new and wondering where they got it…

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