In this episode of Joleen's Happy Time Craftcast, we were treated to an inspiring conversation with Jessica Hoch, founder of Moxie Malas. This episode wasn’t just about beads and jewelry – it was a deep dive into the world of creativity, mindfulness, entrepreneurship, and the joy of staying connected to your passion. Jessica's journey from yoga teacher to successful business owner revealed valuable insights for anyone looking to transform their craft into something more.
From Craft to Business: Jessica’s Journey
Jessica's story began in a way many of us can relate to – she was crafting from the heart, making malas as meaningful gifts for friends and family. However, the moment that sparked her business came when a yoga student requested to buy one of her malas. This simple act of recognition shifted Jessica’s mindset from hobbyist to entrepreneur. We learned that sometimes, others see the value in our work long before we do ourselves.
What started with $60 worth of beads has now grown into a thriving business that recently celebrated its 10th anniversary. Jessica reminded us of the importance of staying true to our purpose while also being open to growth. Her original mission of spreading messages of self-exploration, healing, and empowerment through her malas is still the core of her business, even as it has expanded into collections, memberships, and partnerships.
The Meaning Behind the Mala
For those unfamiliar, a mala is much more than a piece of jewelry. Jessica explained that malas are spiritual tools traditionally used in meditation to help focus and track mantras. The number of beads, 108, holds deep significance in various traditions, representing a full cycle of energy. This insight not only enhanced our understanding of the product itself but also highlighted the thoughtfulness and intention behind Jessica’s work.
We also learned how to use a mala for meditation. Jessica walked us through a simple practice of turning the beads while reciting affirmations or mantras, and the importance of honoring the Guru bead – never crossing over it, but instead turning back in the opposite direction. This mindfulness practice reminded us that tools like malas can be more than accessories; they are companions on our personal growth journeys.
Staying Creative While Running a Business
One of the most relatable parts of Jessica's story was her discussion about burnout. As any artist or business owner knows, the balance between creativity and commerce can be tricky. Jessica spoke about the importance of reconnecting with creativity for the sake of joy, rather than always focusing on production. She shared how, when feeling uninspired, she allows herself to play with materials and create pieces she doesn’t plan to sell – simply for the love of making.
This struck a chord with many of us who sometimes feel the pressure to keep up with demand or constantly produce. Jessica reminded us that it’s okay to take a break, step back, and create purely for fun. In doing so, we often find that our passion reignites and we can approach our work with renewed energy.
Navigating Growth and New Projects
Jessica shared her excitement about new projects, particularly her Healer Talisman collection, which she designed for people who hold space for others in their healing journeys, such as Reiki practitioners. These unique, large stone pieces were a departure from her traditional mala designs but showed the importance of following inspiration when it strikes.
Jessica also revealed an exciting upcoming event – her Vibrance Retreat at Big Raven Farm in October. The retreat will focus on exploring the Navarasa, or nine emotions in the yogic tradition, through yoga, art, and sacred ceremonies. This retreat not only ties together Jessica’s work as a yoga teacher and jewelry artist but also offers participants a space to explore their emotions deeply and creatively.
Advice for Aspiring Craft Entrepreneurs
One of the key takeaways from this episode was Jessica's advice for those looking to turn their craft into a business. She emphasized the importance of patience and allowing time for growth, not only in your business but also in yourself. As Jessica mentioned, success can often be overwhelming, and learning to receive it with grace is as important as achieving it.
She also highlighted the need to stay connected to the joy of creation. When business and sales goals start to overshadow your love for what you do, it's essential to take a step back, breathe, and remember why you started in the first place.
A Fun and Heartfelt Conversation
In addition to the deep, meaningful conversation, this episode also had its lighthearted moments. We learned that Jessica’s favorite sandwich (courtesy of her husband) involves layers of salami, turkey, avocado, and spinach, while Joleen is currently obsessed with BLTs featuring fresh tomatoes from her neighbor's garden. These personal touches made the conversation feel warm and authentic, reminding us that even successful entrepreneurs take joy in the simple pleasures of life.
Final Thoughts
This episode of Joleen’s Happy Time Craftcast with Jessica Hoch was more than just a discussion about crafting. It was a celebration of creativity, mindfulness, and the power of turning your passion into something more. Jessica’s journey with Moxie Malas is a testament to the beauty of staying true to yourself, even as you grow and evolve.
If you're feeling inspired, take a moment to visit Moxie Malas and explore Jessica’s beautiful collections. And don’t forget to use the BigRaven10 discount code for 10% off!
For those looking to dive deeper into self-exploration and creativity, Jessica’s Vibrance Retreat in October offers an amazing opportunity to do just that. Whether you’re a seasoned artist or someone just starting their creative journey, there’s something to learn from this episode for everyone.
Show Notes
🌟 IN THIS EPISODE:
In this episode of Joleen's Happy Time Craftcast, Joleen is joined by Jessica Hoch, founder of Moxie Malas, for an in-depth conversation about creativity, entrepreneurship, and mindfulness. Jessica shares her journey from making malas as personal gifts to building a thriving business. She explains the spiritual significance of malas, how to use them for meditation, and the importance of reconnecting with creativity when facing burnout. They also discuss Jessica’s upcoming retreat, "Vibrance," which will explore embodied emotions through yoga, art, and sacred ceremonies.
🌟 NOTABLE QUOTES:
- “When you’re making your craft, allow room for creativity for the sake of creativity. If not, it will suck the life out of you.” – Jessica Hoch
- “Everything is figure-outable. You have to have patience with how your business grows, and know that you will grow too.” – Jessica Hoch
- “Being an artist is when your inner world is expressed outwardly, in an authentic and creative way.” – Jessica Hoch
- "My favorite word is 'Grace' – grace for ourselves, grace for others, and knowing we are worthy of grace." – Jessica Hoch
🌟 ABOUT THE GUEST:
Jessica Hoch is the founder of Moxie Malas, a jewelry brand that creates intentional pieces, such as malas, designed to help people connect with their inner strength and spiritual practice. A long-time yoga teacher, Jessica integrates her passion for mindfulness and healing into each piece of jewelry. Her creations are rooted in the belief that we all have the power to heal, transform, and thrive.
Connect with Jessica:
- Website: www.moxiemalas.com
- Instagram: @moxiemalas
🌟 HIGHLIGHTS OF THE EPISODE:
- (1:05) – Jessica shares how she transitioned from making malas as gifts to turning it into a business.
- (2:51) – What is a mala? Jessica explains its spiritual significance and how it's used in meditation.
- (7:19) – Jessica talks about her booth at the Minnesota State Fair and the joy of connecting with customers.
- (13:38) – Advice for craft entrepreneurs: Stay patient, connected to your joy, and allow your business to grow naturally.
- (30:29) – Jessica demonstrates how to use a mala for meditation, reciting mantras and affirmations.
- (33:14) – Details about Jessica’s upcoming Vibrance Retreat in October, focusing on emotions and embodiment.
- (37:28) – Joleen and Jessica discuss their favorite creative projects, materials, and even their favorite sandwiches!
- (55:35) – Preview of next week’s episode with Molly Anthony from The Found Art Walk.
🌟 LINKS AND RESOURCES MENTIONED AND PROMOTED:
- Moxie Malas Website: www.moxiemalas.com
- Vibrance Retreat Info: Vibrance Retreat
- Discount Code: Use code BigRaven10 for 10% off your order at Moxie Malas.
- Joleen’s Craft Club: Join Joleen’s Monthly Craft Club
🌟 UPCOMING EVENTS:
- September 18th: Join Joleen and guest Molly Anthony from The Found Art Walk as they discuss how to use jelly plate prints and demonstrate how to make collage fodder.
- October 3rd - 6th: Vibrance Retreat with Jessica Hoch at Big Raven Farm. This immersive retreat will explore the Navarasa (nine emotions) through yoga, art, and sacred ceremonies. Spots are still available!
Stay tuned for more crafty conversations and creative inspiration on the Happy Time Craftcast!
Love "Happy Time Craftcast"?
👉Don’t forget to subscribe on apple podcasts and leave a review to help others discover our crafty community
👉Stay tuned for more Happy Time Craftcast with Joleen Emery. subscribe now!
👉follow me on tiktok | facebook | instagram
👉sign up for the art kit of the month club