Journal

Today we’re highlighting one of our more unusual collections of yoga mats — our Ragnar Collection. What, you say, isn’t Ragnar all about running? But I’m a yogi! Well, it turns out a lot you yogis are also runners, and vice versa. And yoga mats aren’t just for yogis — runners need mats for stretching before and recovering after… and for sleeping on in the case of Ragnar races, which are usually overnight (which is why one of their events is called “Chase the Moon”). This weekend, runners are racing along the St. Croix river from St. Paul to Duluth, Minnesota,...

For fans of podcasts, we were recently featured in the local Makers of Minnesota podcast — season 2, episode 10. Hosted by the amazing podcaster Stephanie Hansen, we’re incredibly honored to be featured alongside such local luminaries as Urban Growler, the Minnesota Roller Girls, Tattersall Distilling, Peace Coffee, Adam Turman, Chank Diesel, and BT McElrath Chocolates! We spent a really fun afternoon with Stephanie at her beautiful digs at the University Club, perched on the bluff overlooking downtown St. Paul. Listen today, or at the gym, or during your drive! Available wherever finer podcasts are found. (But especially here.)

This is the 16th in our ongoing series highlighting our happy yogis. This week we’re profiling the incredible Gina Fink. I’ve been known to travel the streets of Minneapolis with a yoga mat sticking out of a shoulder bag or tucked tightly under my arm. I’ve also brought them with me to business meetings and networking events — honestly I bring them with me wherever I go. At a networking event for eCommerce businesses we got to talking to avid yogi and eCommerce business owner Gina Fink. This chance meeting and the conversation that ensued has been such a treasure for our...

Just a quick note to all of you brides out there… we were recently featured in Destination I Do magazine’s article Gifting Guide For Bridesmaids, AKA “Six Ways to Spoil Your Best Maids!” Another feather (feature?) in our cap!

This week’s design highlight is part of our permanent collection due to its enduring, year-round popularity. Designed by our daughter, Hannah, our Donut Worry, Be Happy yoga mat depicts your Earthly post-yoga reward. Something to focus on during practice. Your drishti, if you will. When my team first came to me and said, “You know what we need? A doughnut yoga mat,” I was… well, I was more than a little skeptical. Doughnuts and yoga? But they finally convinced me that it’s a thing and that it’s a thing we need. So Hannah sat down and designed one. She was...