By Joleen

Why We Hide Our Logo

For the past 15 years my yoga mat has become the place where I can freely express myself. It serves as my foundation. It’s the geographic boundary inside of which I can stretch my mind — and body, literally — and practice being deliberate and non-judgmental.

However, I’ve found myself becoming increasingly distracted by labels and logos on the mats of fellow yogis. I find myself snapping to quick judgements about how much this or that cost, wondering why people waste their money on low-quality mats, or even noticing something unique and new and wondering where they got it…

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