By Joleen

Design Highlight: The Earth Laughs in Flowers

This week’s Design Highlight is my very own The Earth Laughs in Flowers yoga mat, whose title was taken from the poem Hamatreya by Ralph Waldo Emerson. The poem itself is…well, it’s a bit dark, being as it is about his Concord, New Hampshire neighbors who boast about their ownership of their beautiful farmland: …Earth laughs in flowers, to see her boastful boys Earth-proud, proud of the earth which is not theirs; Who steer the plough, but cannot steer their feet Clear of the grave… Like I said: dark. Nevertheless, I thought it was a beautiful title for this riotous...

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Ragnar Mat Reveal!

Our brand-new Ragnar Relay Series microfiber suede yoga/recovery mats are hot off the press (literally!) and can watch me unroll them live! (There’s a little glitch with our video setup, so you may want to skip ahead a bit :-)

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We Love Debbie Beauchene!

This is the sixth in our ongoing series celebrating our happy customers. This week we’re highlighting Debbie Beauchene, who’s both a yogi AND a Ragnar Relay runner AND she’s the first to own one of our new Ragnar mats! (In this case, the super-fun Ragnar I Can. I Will. End of Story. mat!) She’s also a personal friend of mine from my university days, and for the past three years has held the position of Volunteer Coordinator for the Ragnar Relay Series. When she first heard about our growing Big Raven Yoga mat business, she approached us to see whether...

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Design Highlight: The Ragnar Collection

Surprise! Today we’re introducing a new temporary collection of yoga and recovery mats designed especially for Ragnar Relay runners! We call it our Ragnar collection — obviously! If you’re not familiar with the Ragnar Relay Series, it’s a nationwide series of long-distance relay events that are roughly 200 miles long and last two days and one night. That’s right — the runners run overnight (which is why one of the events is called “Chase the Moon”). Ragnar relays are comprised of teams of 4–12 runners; teams with 6 or fewer runners are considered “ultra” teams. The 200-mile distance is divided between the runners...

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We Love Jules Legut!

This is the fifth in our ongoing series celebrating our happy customers. This week we’re profiling Jules Legut. It would have been ideal to profile Jules last week because she was the first to purchase our Audrey After Dinner yoga mat (a birthday gift for her daughter) but we’re glad we got her this week!So one snowy evening last December, when we were going to be in her part of town anyway, we thought it would be a nice gesture to drop it off in person at the store where she works, D. Copperfield Jewelers. She was so excited when we unrolled...

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