Why We Hide Our Logo

Each and every Big Raven Yoga design is a unique piece of art. To keep the focus on the artwork we have decided to incorporate our name/brand/artist’s signature into the artwork. So instead of our logo being embossed in a corner, or printed in the center — our signature is in the artwork not on the artwork.

In a way our artist’s signature has become our hidden “easter egg”. Much like when you’re watching the Toy Story movies your eye might catch a stuffed Nemo in Andy’s toy box or see Rapunzel walking into the great celebration in Frozen. Depending on the complexity of the design some of our hidden Big Raven’s can be tricky to find.

Al Hirschfeld, a long-time illustrator for the New York Times, became famous for hiding his daughter’s name, NINA, in capital letters in almost every one of his instantly recognizable caricatures. With Al and the folks at Pixar as our inspiration, we decided to follow suit.

If you look long enough, you’ll find our name seamlessly woven into the original artwork on each and every one of our mats. I invite you to spend some time getting to know our mats — our artists have enjoyed hiding the words BIG RAVEN in all sorts of creative places, and we hope you get as much of a kick out of finding them as they did hiding them. 

Our goal at Big Raven Yoga is to create beautiful, inspiring mats that support your practice and remind you to enjoy this journey of self-discovery, and as such we value focus over labels and logos.

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