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Journal

Why We Hide Our Logo

For the past 15 years my yoga mat has become the place where I can freely express myself. It serves as my foundation. It’s the geographic boundary inside of which I can stretch my mind — and body, literally — and practice being deliberate and non-judgmental.

However, I’ve found myself becoming increasingly distracted by labels and logos on the mats of fellow yogis. I find myself snapping to quick judgements about how much this or that cost, wondering why people waste their money on low-quality mats, or even noticing something unique and new and wondering where they got it…

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Why We Made a Frida Kahlo Mat (or Two)

“I don't give a shit what the world thinks. I was born a bitch, I was born a painter, I was born fucked. But I was happy in my way. You did not understand what I am. I am love. I am pleasure, I am essence, I am an idiot, I am an alcoholic, I am tenacious. I am; simply I am…”

— Frida Kahlo

Frida strove to be honest to herself. Not in vanity did she claim 1910 as her birth year instead of 1907 as it actually was: She fiercely loved her country, and even personally identified herself AS Mexico, and with this in mind maintained that the year of her birth was 1910, the year the Mexican Revolution began. Frida was a revolutionary artist and wasn’t going to conform to something so mundane as a calendar to holistically align herself with her beloved homeland…

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